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To enable your web pages to look good on all types of devices, you need responsive website design. This web design method is aimed at coding a website to give an optimal viewing, reading and navigation experience with minimal resizing, scrolling and panning across different devices, such as desktop computers, tablets and mobile phones.

The designer should make sure that the website’s images, text, screen-layouts, audio/video payers, navigation elements, as well as other UI elements, are able to re-adjust on a range of devices. Therefore, a website owner does not need to spend more time and money to create and maintain two versions of a particular website, like one for mobile phones and another for desktop computers.

Why do we need Responsive Website Design?

Time & Money

Some people think that it would cost a lot to make a responsive website. Though it is true that a responsive website can cost more than a conventional website, the expenses involved in duplicating a website for other devices are eliminated in its entirety. This results to a significant reduction of total development costs. Moreover, a responsive design reduces the total cost of ownership by removing the effort to maintain various versions of a particular website, such as a version for desktop computers and one for mobile devices. Therefore, investing in responsive design is a smart decision and long-term solution.

Pervasion of Mobile Devices

The Internet traffic that comes from mobile gadgets is significantly increasing each day. Since a lot of people are using their tablets and smartphones to browse the web, it is certainly foolish for a website publisher to disregard the importance of responsive website design. Soon the standard will be “One Size Fits All Devices”.

User experience

Though content and its ability to be found are the primary metrics of success, it is the user experience that lets visitors use content on websites by means of the device they choose. Therefore, responsive website design is all about offering an optimal user experience regardless of the device used, whether it is a desktop computer, tablet, smart-TV or smartphone.

Agnostic to Devices

Responsive websites are not tied to particular devices and their operating systems. Responsive website design guarantees that users obtain the best, reliable experience of a website on whatever device they prefer to use, whether it is an iPad, iPhone, Windows OS or smartphones running Android OS, among others. Therefore, content publishers and website owners do not have to build other versions of their site for different device platforms that viewers might be using.

The Way Forward

As a result, instead of dividing website content into different experiences for specific devices, it is wiser to take on the responsive website design method. However, this does not mean that there is no business case for other sites aimed at specific devices. For instance, if content viewed on a mobile device is limited compared to when it is viewed on its desktop counterpart, the best approach is to serve different content to each.

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